Digital · Service

Get found by people ready to build.

SEO, ads and email that put you in front of the right customers in your area — and bring the enquiries to you.

Probuild Contracts site team, Edinburgh — a Crafters client project
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Why it matters

When someone searches ‘builder near me’, they call the firms at the top. Digital marketing gets you there — and keeps you in front of those not quite ready yet.

What’s included

Search (SEO)

Rank for what customers search — without paying per click.

Google Ads

Instant visibility in your postcodes.

Paid social

Local leads to fill your pipeline.

Email marketing

Nurture leads and repeat clients.

Digital PR

Coverage that builds reputation and rankings.

Reporting

Clear results and a plan for what’s next.

How it works
1

Free consultation

We learn your business, goals and busy season — no obligation, no jargon.

2

The plan

A clear proposal: what we’ll do, the timings and the cost. You approve before anything starts.

3

We deliver

We do the work and keep you posted. You stay on the tools.

4

Review & refine

We track what’s working, report in plain English, and keep improving.

Why Crafters

We only work with construction and trades — so everything is built around how your customers actually find and choose a firm like yours.

Ready to get more work?

Digital Marketing

Crafters offers a range of tailored digital marketing services designed to propel your construction business to new heights.

Amplify Your Reach through Digital Marketing

  • Search Engine Optimisation (SEO)

    Crafters specialises in optimising your online presence for search engines. We implement proven strategies to boost your website's visibility, improve rankings, and drive organic traffic. Our SEO techniques ensure that your construction business is easily discovered by potential clients.

  • Pay-Per-Click Advertising (PPC)

    Crafters crafts strategic PPC campaigns that deliver instant visibility and results. Our targeted advertising ensures that your construction services are prominently displayed to the right audience, maximizing clicks and conversions while optimising your ad spend.

  • Content Marketing

    Crafters focuses on content that engages and converts. We create compelling, industry-specific content that resonates with your audience, establishes your construction expertise, and drives engagement. Our content strategies are tailored to attract and retain your target clientele.

  • Email Marketing

    Crafters designs and executes effective email marketing campaigns that nurture leads and drive conversions. We craft personalised and impactful emails that keep your construction business top-of-mind, fostering lasting relationships with your audience.

  • Digital PR

    Crafters helps amplify your construction brand's voice in the digital landscape. Through strategic digital PR initiatives, we secure placements and coverage that bolster your reputation, enhance credibility, and increase visibility within the construction industry.

We have dedicated Digital Marketing Packages available.