Get found by people ready to build.
SEO, ads and email that put you in front of the right customers in your area — and bring the enquiries to you.
Why it matters
When someone searches ‘builder near me’, they call the firms at the top. Digital marketing gets you there — and keeps you in front of those not quite ready yet.
What’s included
Search (SEO)
Rank for what customers search — without paying per click.
Google Ads
Instant visibility in your postcodes.
Paid social
Local leads to fill your pipeline.
Email marketing
Nurture leads and repeat clients.
Digital PR
Coverage that builds reputation and rankings.
Reporting
Clear results and a plan for what’s next.
What a month looks like
Week 1 — Plan
We check performance against your goals and plan the month’s ad spend and content focus around your busy season.
Week 2 — Optimise
We refine campaigns, keywords and targeting based on what’s actually converting.
Week 3 — Create & launch
New ad creative, landing page tweaks or SEO content goes live.
Week 4 — Report
A plain-English update on rankings, leads and spend, and what’s next.
How it works
Free consultation
We learn your business, goals and busy season — no obligation, no jargon.
The plan
A clear proposal: what we’ll do, the timings and the cost. You approve before anything starts.
We deliver
We do the work and keep you posted. You stay on the tools.
Review & refine
We track what’s working, report in plain English, and keep improving.
FAQs
How quickly will I see results?
Paid ads can bring enquiries within days. SEO takes longer — most clients see meaningful movement from around month three onward.
How much should I spend on ads?
We scope a budget against your goals and area, not a fixed package — so you’re not paying for reach you don’t need.
Do I need a big budget to start?
No. We can start small and prove the model before scaling spend.
Will I understand the reporting?
Yes — no jargon, no vanity metrics. Just clicks, leads and cost per enquiry, explained plainly.
Do you handle Google Ads and SEO together?
Yes — we tie paid and organic together so they reinforce each other, not compete for the same budget.
Why Crafters
We only work with construction and trades — so everything is built around how your customers actually find and choose a firm like yours. It’s driven real enquiries for Lawrie Estate Agents and Revive Heating Solutions.