Make the right range easy to find
Organise products around how trade customers buy. Explain availability, delivery and branch coverage, and make it easy to ask for a price or discuss an account.
CONSTRUCTION MARKETING / BUILDERS MERCHANTS
Marketing for builders merchants.
Websites, search and project content for builders merchants that want a clearer presence and better-fit enquiries.
A CLEARER ROUTE TO THE RIGHT WORK
Help clients choose your business.
Trade customers need to find the right range, branch and delivery information quickly. New customers also need to understand the knowledge and support available from your team.
Separate product discovery from account and delivery enquiries. Keep branch details and current offers easy to maintain, and connect campaigns to the relevant range rather than a generic homepage.
Put branch knowledge to work
Use your team’s product knowledge to answer common questions and explain suitable applications. Keep specifications and supplier information accurate and current.
Give each campaign a useful destination
Promote a relevant range or offer with a page that contains the detail customers need. Review calls and enquiries alongside traffic to understand what is useful.
RELEVANT WORK & SERVICES
Explore the next step.
Client examples and services to help you assess the right approach.
Website design
See website examples, the design process and what your brief should include.
Explore website designDigital marketing
Explore search, paid campaigns and project-led content.
Explore digital marketingClient work
Browse websites, brands and campaigns across our client portfolio.
Browse client workPRACTICAL QUESTIONS
Before we begin.
Do we need online purchasing to improve the website?
Not necessarily. Start with how customers buy: range discovery, branch visits, delivery queries, quotations or trade accounts. Online checkout is a separate scope and should match your stock, pricing and fulfilment processes.
How should multiple branches appear?
Give customers accurate opening hours, contact details, available services and delivery coverage for each branch. Avoid publishing near-identical pages that provide no additional local information.
What can a merchant campaign measure?
Agree whether the objective is a product enquiry, account conversation, call or online purchase. Define the measurement before launch and do not treat every click as a sale.
LET’S TALK
Let’s put your work
in the right light.
Tell us about your business and the work you want to win.
Discuss your project