Oastler
A joinery and main contracting business, presented through branded social content and paid advertising. The case study includes an original promotional film.
Explore Oastler’s workPROJECTS / PEOPLE / CONSISTENCY
Social media marketing for construction companies.
We plan, design and publish social content for contractors, specialist trades and architectural practices. Use your projects, site updates and team knowledge to show prospective clients the work you do.
ORIGINAL CAMPAIGN ARTWORK
Projects, ready to share.
Two different businesses. Content shaped around their work.
MORE SOCIAL MARKETING WORK
Different trades, different stories.
Explore the work and Crafters’ role in each completed engagement.
SteamPunk Fit Out
Social content, account management and advertising for a fit-out business. See the project photography that supported its presentation.
Explore SteamPunk Fit Out’s workLuxe Finishes
Social media marketing and paid advertising for a specialist finishes business. Read the brief and the scope of the completed engagement.
Explore Luxe Finishes’s workSOCIAL MEDIA FOR ARCHITECTS
Let prospective clients see how your practice works.
For architects and studios, a useful social programme explains the projects, the decisions behind them and the kind of work the practice takes on.
From one approved project to a content sequence.
For LTJ Architecture, our remit covered project posts, captions, publishing, account management and paid social advertising. The case study shows the original artwork and explains what we delivered.
For Hayward Smart Architects, the wider programme also includes SEO review and scoping, visualisation and a reporting dashboard. Its interactive website demonstration is a separate concept, not a commissioned practice website.
Choose the right project
Start with work that represents the commissions you want. Your team supplies the brief, design context and information that can be made public.
Agree images and approval
Confirm client permissions, photographer credits and the practice’s sign-off. We turn that material into the agreed artwork and captions.
Connect it to a conversation
Give readers a relevant project or service page and a clear way to contact the practice. Review the suitability of enquiries separately from reach and reactions.
Send a project link, the type of commission you want more of and the help your team needs. We can scope organic content, advertising and reporting separately.
Discuss your practice’s social mediaIS THIS RIGHT FOR YOU?
Social media marketing
For contractors, specialist trades and practices that need a consistent presence built around real projects.
Discuss social media marketingPlanning, publishing and review.
Choose the deliverables that support your website and marketing.
01
Content planning
Decide who you want to reach, where to post and how your team will approve the content.
02
Project-led content
Use photographs, site updates and advice from your team to plan regular posts.
03
Publishing & review
Agree who publishes posts, handles comments and reviews the results. Paid advertising is planned and priced separately.
WHAT WE NEED TO START
Your project brief.
A selection of recent work, permission to share it, business priorities and someone who can approve content.
Not sure what to send? Our guide to writing a construction project case study explains how to gather the brief, your role, approved images and the facts behind the finished work.
SCOPE, TIMING & COST
We agree the deliverables, timetable and fee before starting. Advertising spend and any additional production or licensing are identified separately where relevant.
Discuss the scope and budgetBEFORE WE START
Social media marketing: useful answers.
Which social channels should we focus on?
Start with who you want to reach and what they need to see before contacting you. A contractor seeking work from other businesses and a trade serving homeowners may need different content and channels. Choose the channels your team can support with useful project material, then agree the content, approvals and publishing responsibilities in the brief. Review relevant website visits and suitable enquiries alongside reach and engagement.
Does social media management include advertising?
Organic content and paid advertising are separate parts of a brief. Management can cover planning, design, captions and publishing; advertising also needs a campaign objective, audience and media budget. We agree the responsibilities and costs for each.
Can you use photographs from our sites?
Yes, with permission from the people who own the images and any client approvals needed. Share the project name, location, your role and details worth explaining. That context helps turn a photograph into a useful project story.
Our construction social content guide helps you agree site updates, factual checks and approvals with your agency.
Related work and services.
IN PRACTICE
Mark Stott Plastering
Website design and social marketing for Mark Stott Plastering. Explore Crafters’ completed work for the specialist finishes business.
Crafters’ roleWebsite design & build · Social media management · Paid social advertising
Explore Mark Stott Plastering’s projectLET’S TALK
What’s next
for your business?
Tell us what you have in mind, whether it’s a new website or help reaching your next clients.
Discuss your project