01
Social media and advertising
Content design, captions, scheduling, account management and paid campaigns.
ARCHITECTURE
Hayward Smart Architects
Social media management · Paid social advertising · SEO review & scoping · Visualisation · Analytics dashboard
Engagement began around September 2024
ORIGINAL MARKETING ARTWORK
More than the finished photograph.
Original social artwork uses the practice’s projects to introduce design details and the questions clients ask when planning a home.
THE BRIEF
Making the practice’s architecture more visible.
Give the practice a consistent, professional way to present its architecture while increasing visibility and interest from prospective clients. The programme needed to connect project photography, social content and reporting.
From architectural detail to regular content.
02
SEO review and scoping
An SEO review and a prioritised plan for future improvements.
03
Visualisation
Digital presentations help the practice communicate its architectural projects. Architecture and supplied photography are credited to their creators.
04
Analytics dashboard
A dashboard brings website, social and search analytics into one reporting view.
A CLOSER LOOK AT THE APPROACH
Turning a design detail into a useful story.
The original stair artwork above demonstrates how supplied architectural photography becomes a sequence of social content.
01
Start with a detail
The stair photograph creates a focused subject within the wider project portfolio.
02
Explain why it matters
The companion frame discusses daylight, connecting the image with a question a prospective architectural client may have.
03
Review the wider programme
The analytics dashboard brings website, social and search reporting together. This supports review alongside the practice’s own feedback about visibility and interest.
THE CLIENT’S WORLD
Selected projects and details.
The spaces, projects and people behind the business.
Client imagery, alongside our design and marketing work. Projects and photography by the client and its contributors.
Feedback and reporting.
The practice has highlighted the value of a consistent presentation of its architecture and greater visibility and interest from prospective clients. This summary combines direct client feedback with Crafters’ assessment of the reporting. The dashboard brings website, social and search activity together to support review of the programme.
Explore digital marketingPROJECT PHOTOGRAPHY / THE OLD TILL HOUSE
The space. The detail. The story.
The supplied architectural photography behind the project story.
Architecture by Hayward Smart Architects · Photography © Richard Chivers
MORE FROM THE PRACTICE
Different settings.
A considered approach.
Selected architecture from the supplied Hayward Smart collection. These photographs show the practice’s work; Crafters’ contribution is its marketing and digital presentation.
October House
Architecture by Hayward Smart Architects. Photography from the supplied project collection.
Rough Hill Farm
Architecture by Hayward Smart Architects. Photography © Richard Chivers.
THE BOAT HOUSE / SUPPLIED PROJECT FILM
The project in progress.
Construction footage supplied by Hayward Smart Architects, presented within the digital portfolio.
ON SITE / THE BOAT HOUSEHayward Smart Architects
CRAFTERS / INTERACTIVE CONCEPT
The Old Till House experience.
Explore a proposed website and interpretive walkthrough. This is a demonstration concept, alongside our commissioned marketing work for the practice.