Stay visible between jobs.
Regular, useful content that keeps your name in front of the people who’ll hire you next.
Why it matters
Content marketing earns trust before the first call — by showing your work, sharing what you know, and ranking for the questions customers ask Google.
What’s included
Blogs & articles
Answer what customers search — and rank.
Case studies
Real stories that prove you can do the job.
Guides & e-books
Lead magnets that win enquiries.
Infographics
Complex info made simple and shareable.
SEO content
Written to be found, not just read.
Content plan
A steady, manageable schedule.
What a month looks like
Week 1 — Plan
We check in against your job list: what’s finishing, what customers keep asking, what’s coming up next.
Week 2 — Create
We write the piece, source or request photos, and put together any graphics needed.
Week 3 — Publish
Live on your site, structured for Google, then shared out to your other channels.
Week 4 — Report
A plain-English update on what went out, how it’s performing, and what’s next.
How it works
Free consultation
We learn your business, goals and busy season — no obligation, no jargon.
The plan
A clear proposal: what we’ll do, the timings and the cost. You approve before anything starts.
We deliver
We do the work and keep you posted. You stay on the tools.
Review & refine
We track what’s working, report in plain English, and keep improving.
FAQs
Do I need to write anything myself?
No — we write it all, in your voice, then send it over for a quick check before it goes live.
What if I don’t have recent photos?
We work with what you’ve got, and build up a fresh library as new jobs come in — a few phone shots from site is usually enough to start.
How often will you publish?
Set out in your content plan — typically one to two pieces a month, timed around your busy season.
How soon will I see results?
Content is a compounding channel, not an overnight one. Most clients see search traffic and enquiries build steadily from around month three onward.
Do you cover my area?
Yes — we work with trades and construction firms right across the UK.
Why Crafters
We only work with construction and trades — so everything is built around how your customers actually find and choose a firm like yours. See examples of what we deliver in Our Work.