01
Content structure
Put the information in the order your reader needs it.
PRINT / DIGITAL / PRESENTATION
Graphic design for construction businesses.
Make the detail clear. Graphic design for contractors, specialist trades and architectural practices, from capability documents and presentations to site signage and digital campaign artwork.
DESIGNED BY CRAFTERS
SDB Contracts campaign artwork by Crafters, in development.
SDB CONTRACTS / CAMPAIGN DESIGN
Make useful information visual.
Coverage and credentials, designed as part of SDB’s social content programme. Artwork in development.
IS THIS RIGHT FOR YOU?
Graphic design
For businesses that need their credentials, services and project experience presented consistently.
Discuss graphic designFrom content to finished artwork.
Choose the deliverables that support your website and marketing.
02
Design & artwork
Design brochures, presentations, site boards and digital materials around your brand and the information readers need.
03
Production handover
Confirm dimensions, print specifications, editable files and supplier responsibilities before delivery.
CHOOSING THE RIGHT MATERIALS
What do you need the design to do?
A document for a prospective client, a board outside a site and a social post have different jobs. We agree the audience, content and final formats before designing them.
01 / DOCUMENTS
Introduce your business and its experience.
A capability document or presentation can bring your services, selected projects and contact details together. We plan the reading order and page layouts around approved copy and images.
Tell us whether it will be emailed, printed or presented in a meeting, and whether your team needs to edit it later. Those uses determine the files included in the brief.
Prepare a capability statement brief02 / SITE MATERIALS
Make the message readable at its intended size.
For site boards and signage, start with where the artwork will sit, how people will see it and the information they need. A board viewed from the road needs a different layout from a document read at a desk.
Share the supplier’s dimensions and artwork specification before design starts. Confirm who checks the final proof and who handles printing, fabrication and installation.
03 / DIGITAL CAMPAIGNS
Give each graphic one clear purpose.
Project updates, service introductions and coverage graphics need an approved message, suitable imagery and a clear next step. We agree the channel and required sizes, then check that the text is legible on a phone.
The SDB examples above show coverage and credentials artwork in development. For a programme that also needs captions and publishing, explore social media management.
WHAT WE NEED TO START
Your project brief.
Approved copy, brand files, images and the required formats. Printing and fabrication are quoted separately where needed.
Commissioning a company introduction? Our capability statement design brief covers content, evidence and handover.
SCOPE, TIMING & COST
We agree the deliverables, timetable and fee before starting. Advertising spend and any additional production or licensing are identified separately where relevant.
Discuss the scope and budgetBEFORE WE START
Graphic design: useful answers.
Can you design around our existing identity?
Yes. Supply your logo, brand guidelines, approved copy and imagery, alongside the format and audience. The design should make your information easier to use while keeping the business recognisable.
Is printing included?
Design, printing and fabrication are separate requirements. We identify what the project needs before quoting, including artwork dimensions, supplier specifications and who is responsible for production.
Related work and services.
IN PRACTICE
SDB Contracts
Website redesign and social media work in progress for SDB Contracts. See how we use site photography in the civil contractor’s marketing.
Crafters’ roleWebsite redesign · Social media management · Paid social advertising
Explore SDB Contracts’s projectLET’S TALK
What’s next
for your business?
Tell us what you have in mind, whether it’s a new website or help reaching your next clients.
Discuss your project