01
Direction
Understand your customers, how you want the business to be seen and what already works in your branding.
IDENTITY / RECOGNITION / CONSISTENCY
Branding for construction businesses.
Recognisable wherever you work. Brand strategy, logo design and practical brand assets for construction businesses. Use the same recognisable identity on your website, vehicles, workwear and site signage. We’ll agree the designs your business needs.
DESIGNED BY CRAFTERS
Scott Upton Roughcasting identity and social presentation by Crafters.
PROBUILD CONTRACTS / IDENTITY IN USE
Carry the identity into the customer’s next step.
Crafters created ProBuild’s branding and website as part of an engagement that also included Google Ads. This recorded website view shows the identity working alongside the contractor’s service information.
One colour, several useful applications.
The gold in the logo continues into the navigation and quote button. The service heading identifies roofing and building work, while the team photograph introduces the people behind the business.
This is a visible application of the identity across the website. A brief for workwear, vehicles or printed materials would need its own agreed layouts and supplier specifications.
Inspect ProBuild’s branding and website commissionSCOTT UPTON / IDENTITY IN USE
Recognition, in every format.
The logo and colours, carried into the social content.
IS THIS RIGHT FOR YOU?
Branding
For a new construction business, or an established firm whose identity no longer reflects the work it takes on.
Discuss brandingFrom positioning to practical brand files.
Choose the deliverables that support your website and marketing.
02
Identity design
Create a logo, colour palette and typography that work across your digital and physical materials.
03
Practical application
Prepare the files you need for your website, signage, vehicles, print or workwear, as agreed in the brief.
WHAT WE NEED TO START
Your brand brief.
Your current brand files, examples of competitors, the places you’ll use the designs and someone who can approve them.
SCOPE, TIMING & COST
We agree the deliverables, timetable and fee before starting. Advertising spend and any additional production or licensing are identified separately where relevant.
Discuss the scope and budgetCHOOSE YOUR NEXT STEP
A brand you can put to work.
Your logo needs to work on a phone screen as well as a site board. We’ll agree where you need to use it and which files your team will need.
A logo and a consistent identity
Get the logo versions, colours, typefaces and guidance you need to use the identity consistently, from social profiles to site signage.
Explore Scott Upton’s identity projectA connected website
Bring the identity into your service pages and project portfolio. We’ll agree the website design and build work separately.
See ProBuild’s branding and websiteThe materials around your business
Tell us which signs, vehicle graphics, workwear or printed materials you need. We’ll confirm the artwork requirements and any separate supplier costs.
Explore graphic design and artworkBEFORE WE START
Branding: useful answers.
Do we need a complete rebrand?
Not necessarily. An existing identity may need clearer rules or better applications rather than a new logo. The starting point is what already works, who you need to appeal to and where the identity will appear.
Use our brand refresh or rebrand guide to review your current materials and decide what work to commission.
What is the difference between a logo and a brand identity?
A logo is one part of the identity. Colour, typography, image direction and clear rules for using them help your business look consistent across its website, proposals, signs and social content. We agree the required assets and applications in the scope.
What should a branding brief include?
List the applications you need: website, social profiles, vehicle graphics, workwear, signage or print. The proposal should identify the designs, file formats and handover needed for those uses, including any font or image licensing.
See how the identity connects to a website and advertising in our ProBuild Contracts case study, or plan the content for your construction website.
Related work and services.
IN PRACTICE
Scott Upton Roughcasting
Branding, website design and marketing for Scott Upton Roughcasting. Explore the identity and digital presence Crafters created for the Glasgow business.
Crafters’ roleBranding & logo · Website design & build · Social media marketing · Google Ads
Explore Scott Upton Roughcasting’s projectLET’S TALK
What’s next
for your business?
Tell us what you have in mind, whether it’s a new website or help reaching your next clients.
Discuss your project