A brand that looks the part — everywhere.
From your logo to your vans to the hoarding on site, we build a consistent identity that makes your firm instantly recognisable and easy to trust.
Why it matters
In construction your brand is on everything — the van in the drive, the boards on site, the crew’s workwear, the quote in the inbox. When it all looks sharp, you look established and reliable.
What’s included
Logo design
A memorable, versatile mark for van, sign and screen.
Brand guidelines
Colours, fonts and rules so everything stays on-brand.
Uniforms & PPE
Branded workwear that looks professional on site.
Van wrapping
Designs that turn every journey into advertising.
Site branding
Boards, banners and panels for every job.
Templates
On-brand quotes, invoices and letterheads.
How it works
Free consultation
We learn your business, goals and busy season — no obligation, no jargon.
The plan
A clear proposal: what we’ll do, the timings and the cost. You approve before anything starts.
We deliver
We do the work and keep you posted. You stay on the tools.
Review & refine
We track what’s working, report in plain English, and keep improving.
Why Crafters
We only work with construction and trades — so everything is built around how your customers actually find and choose a firm like yours. See the identity we built for Scott Upton Roughcasting.