EXPLAIN / DEMONSTRATE / EXPLORE
Turn supplied project footage, photographs and approved messages into films and animated content for your website and social channels. Explain a service, introduce a project or show how a space works.
SHORT SOCIAL PROMOTION
Oastler’s archive promotion combines its joinery and contracting services, project photographs and contact details in a short silent film. See the original creative and the scope of our completed marketing engagement.
See Oastler’s joinery and contracting promotionORIGINAL MARKETING ARTWORK
An original social promotion from the Resin Reign archive, presenting the flooring work and services.
CRAFTERS STUDIO / MOTION STUDY
A studio demonstration of an animated campaign sequence: from the project detail to the message and next step. This is an illustrative Crafters concept, not a commissioned client campaign.
Start with the work.
Find what matters.
Make it understood.
Give people a way in.
Storyboarding · Graphic movement · A clear sequence
SUPPLIED FOOTAGE / DIGITAL PRESENTATION
The Boat House construction film, supplied by Hayward Smart Architects. Presented within the digital portfolio to bring the build process into the project story.
INTERACTIVE PROJECT PRESENTATION
The Old Till House concept connects architectural photography with an interactive plan and an interpretive 3D view.
Architecture by Hayward Smart Architects. Photography © Richard Chivers. Digital concept by Crafters.
Explore the Old Till HouseCHOOSE THE RIGHT FORMAT
Start with what your viewer needs to understand and the material you have. These formats need different source files, checks and production work.
Use a guided sequence to introduce the work, explain a process or follow progress on site. Supplied footage, approved captions and a clear story form the brief.
The Boat House film is footage supplied by Hayward Smart Architects, presented in this portfolio. It is not a filming commission by Crafters.
See our marketing role for the practiceLet viewers choose a room or detail at their own pace. This needs an approved image collection, a clear room sequence or plan, and image credits.
The Old Till House concept connects finished photography to the plan. Its photographs are not a 360° survey.
Explore the photographic viewsHelp someone understand how spaces connect. Agree the drawings, level of detail, viewpoints and what must be checked before production.
The Old Till House model is an interpretation for presentation. It is not a measured survey, architect-approved construction model or technical design service.
Try the interactive conceptBefore commissioning a tour, use our interactive architectural project guide to decide what visitors need to understand and test a small part of the experience.
IS THIS RIGHT FOR YOU?
For a complex service or project story that benefits from a sequence, demonstration or guided explanation.
Discuss animation & videoChoose the deliverables that support your website and marketing.
01
Agree the message, audience, running time and sequence before production.
02
Edit supplied footage and combine it with text and graphics for your website or social channels.
03
Agree website and social formats, captions, stills, licensing and revision allowances.
WHAT WE NEED TO START
The intended use, reference material, approved messages and any existing footage or drawings. New filming and verified 3D modelling need their own scope.
SCOPE, TIMING & COST
We agree the deliverables, timetable and fee before starting. Advertising spend and any additional production or licensing are identified separately where relevant.
Discuss the scope and budgetBEFORE WE START
Yes, where its quality, format and usage permissions suit the brief. A storyboard establishes the message and sequence, then the scope sets out graphics, editing, captions and the versions needed for each channel.
No. A film is a fixed sequence; a walkthrough lets the visitor explore. Photography, drawings, 3D models and budget determine the appropriate approach. The Old Till House experience demonstrates an interactive concept, rather than a measured architectural model.
Read our guide to using existing construction footage before agreeing an edit or commissioning new filming.
IN PRACTICE
Social content, advertising, SEO scoping and visualisation for Hayward Smart Architects. Explore original creative and the Old Till House concept.
Crafters’ roleSocial media management · Paid social advertising · SEO review & scoping · Visualisation · Analytics dashboard
Explore Hayward Smart Architects’s projectLET’S TALK
Tell us what you have in mind, whether it’s a new website or help reaching your next clients.
Discuss your project