Hayward Smart Architects
Crafters partnered with Hayward Smart Architects, an award-winning, design-led practice based at The Coach House in Shipston-on-Stour, on the edge of the Cotswolds. The studio has built a strong reputation for bespoke, context-driven and highly detailed architecture across all sectors throughout Warwickshire, Oxfordshire, Gloucestershire and the wider UK. They came to Crafters to improve their outreach to clients and strengthen their presence across social media and search.
Organic Social Media Management
Crafters developed and delivered a tailored organic social media strategy for Hayward Smart Architects, with a particular focus on Instagram. We created polished, on-brand content that showcases the practice’s craftsmanship - from concept sketches and material details to finished, light-filled spaces - telling the story behind each project and reflecting the studio’s reputation for meticulous, context-driven design. Consistent posting and considered engagement have helped the practice connect with homeowners, developers and collaborators across the region.
SEO & Online Visibility
Alongside social media, Crafters worked to strengthen Hayward Smart’s presence in search, helping prospective clients looking for an architect across Warwickshire, Oxfordshire and the Cotswolds discover the practice and its portfolio.
Transformative Marketing Impact
Crafters’ work has delivered tangible results for Hayward Smart Architects:
A Stronger Social Media Presence: A consistent, professionally crafted content strategy has grown Hayward Smart’s Instagram following by 35%, amplifying the practice’s profile and engagement.
More Traffic to the Website: Improved social and search activity has driven an increase of over 48% in visitors to the Hayward Smart website.
Better Client Outreach: Clearer, more compelling storytelling is helping the studio reach and connect with more of its ideal clients across the region.
