Lawrie Estate Agents
Scotland’s and Fife’s Estate Agent of the Year.
An award-winning agency that needed its online visibility to match its reputation — and to be found first by people searching for an agent in Fife.
Focused digital marketing and SEO: keyword research for the Fife market, on-page optimisation, and technical improvements aligned to best practice.
- #1 on Google for estate agents in Cupar — and across Fife
- Website visits doubled
- A digital presence worthy of an award-winning agency
Ready to get more work?
Lawrie Estate Agents - Scotland’s and Fife’s Estate Agent of the Year
Digital Marketing and SEO
Crafters' partnership with Lawrie Estate Agents predominantly focuses on digital marketing, specifically Search Engine Optimisation (SEO). We recognised the importance of boosting Lawrie Estate Agent's online visibility and search capabilities, particularly on Google and other search engines, to expand their reach and solidify their position as an award-winning agency.
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Crafters implemented SEO strategies to ensure Lawrie's website and services were prominently visible in online search results, maximising exposure to potential clients.
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By optimising keywords, meta descriptions, and website structure, Crafters boosted Lawrie's ranking on search engine results pages (SERPs), improving their chances of being discovered by individuals seeking estate agent services in Fife.
Leading the way in Google Search Results
Crafters employed a multifaceted approach to SEO for Lawrie Estate Agents:
Keyword Research: Thorough analysis identified specific keywords relevant to the estate agency industry in Fife, ensuring Lawrie Estate Agent's website aligned with popular search queries.
On-Page Optimisation: Crafters optimised website content, metadata, and structure to align with SEO best practices, enhancing Lawrie Estate Agent's website visibility and relevance.
Content Strategy: Engaging and informative content creation tailored to Lawrie's services further boosted their search engine ranking, establishing their authority in the local real estate market.
